Backstreet Boys Launch Pro Video Game Team - 世界杯2026

They’ve spent decades uniting fans through music. Now, the Backstreet Boys are bringing that global reach—and their competitive instincts—to video gaming. Today, the group announced the launch of Backstreet Gamers (BSG), its new competitive gaming team joining the Global Gaming League (GGL). The venture marks an expansion into one of the world’s largest entertainment audiences, giving fans a new reason to rally behind the Backstreet Boys and an opportunity to compete on their team. [...] The announcement arrives as GGL launches DRFT SZN on GGL PRIMES, its 24/7 online gaming competition platform, where players can compete, build their reputations, and pursue an opportunity to join one of the celebrity-owned teams. The Backstreet Boys are scouting talent for their inaugural roster, with a particular interest in recruiting women gamers. [...] GGL strives to bring the rivalries, personalities, and stakes of professional sports to a league where teams compete across multiple video game titles. Live matches combine competitive gameplay with music, celebrity appearances, and entertainment—creating a stage where gaming talent and star power meet.